Bio

My project's ultimate purpose is to investigate the impact of marketing strategy and make recommendations based on pricing, ratings, and love.

Sephora.com provides a detailed classification and feedback section for each product it sells. My dataset, which includes the product's name, category, brand, rating, love, price, and marketing flags, was obtained from Kaggle. I utilize data visualization to demonstrate the features of Sephora products.

The beauty retail industry is worth $250 billion globally, with $56 billion in the United States. The industry is, nonetheless, competitive and fast-paced. As a result, it was intriguing to see if there are any methods for retailers or stores to evaluate the products they wish to sell in their website.