There has always been a theory in the sales world that if sales tell customers that a product is a limited-edition, exclusive, or for a limited-time offer, customers will make decisions more quickly. They will be more likely to buy the product because customers worry about missing out on a great product and not getting it when they want to buy it later.
Recently, more and more cosmetic brands have chosen to sell limited products or launc h limited-time products to stimulate consumers to buy. From Sephora's data, I wanted to find out whether a limited edition, exclusive or limited-time sale would affect the price and likeability of a product.
The data above shows the distribution of marking flags contents in Sephora. I am surprised about the considerable amount of elusive and limit-edition products. I initially thought that the quantity of limit-edition products should be less than one-tenth of the standard products. But according to Sephora, there are 842 limit-edition products. As merchants release more and more limited products, limit-edition products are no longer limited.
At the same time, we can see that there are 2427 elusive products, which is 1/2 of the ordinary products, which proves Sephora has a great influence in the cosmetics market.
From the graph above, we found that their rating distribution is similar for regular, online, and elusive products. The rating of limited-edition is slightly higher than other categories. Also, since the limited-time offer only has three products, the result from this category is not very solid.
I initially thought that the price of limit-edition or elusive products might be higher than standard products because of their scarcity. However, according to Sephora's data, the average price of standard products is higher than that of limit-edition or elusive.
The graph above presents the average love of products in each category. We can see that products in the elusive category are much higher than in other categories.
The chart below shows the ten most loved products in the elusive category. The highest value is 54 times the average. This result made me very impulsive to buy these products.
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